Ruinart - Retour aux sources
Digital content for Ruinart - 2’18
The artistic project Retour aux sources is the brainchild of a pair of environmental artists known as Mouawad Laurier, and marks the beginning of the 10-year countdown to the 300th anniversary of Maison Ruinart on 1 September 2029.
The work takes the form of a root planted in an ancient crayère chalk cellar. The root listens to what is happening within its natural surroundings above, and immerses the audience in a visual and sound experience 30 metres below ground. Deep inside the earth, where there used to be an ocean, the audience is confronted with the physical and temporal character of humanity.
The root, endowed with sensitive intelligence, listens to the natural elements involved in the champagne production process through a device that uses complex artificial intelligence. It reminds us that human beings and nature are intrinsically connected.
More details and the french version of the video are available on Ruinart’s website www.ruinart.com
Edit for the artists Maya Mouawad and Cyril Laurier - 2’39